There are examples when even the right product or service is not making enough money despite its qualities. If you feel like your business is not at a good place and could use more customers, consider renewing your marketing strategy by following these tips.

Tip #1 – Offer Custom Merchandise

You may ask how much does it cost to print and sell custom t-shirts? Well, considering that you do not need to invest in a digital printing machine or worry about underselling products you ordered, the price is more or less a zero.

You should also have a website up and running, so the costs for that are also out of the question. In other words, creating a line of custom merchandise could be one of the best decisions you make. 

People who get a t-shirt with your logo or slogan will promote the business to those they meet. Also, if you are willing to invest a bit more in custom merch, why not have some products as complimentary gifts for your loyal customers? Including a free t-shirt with their order will elevate your status and build even more customer loyalty.

Tip #2 – Emphasize Search Engine Optimization

Search engine optimization is tricky in the sense that you need to dedicate time and money for a campaign to be effective. Moreover, a lack of experience limits how much one can accomplish.

If you want to have a successful SEO campaign, hire someone who knows what they are doing. Even if it costs more than usual, investing in search engine optimization is worth it because:

• you attract organic traffic that comes with the intent to buy so long as your website content is optimized for the right keywords

• you build authority as being one of the top brands on search engines

• you have more opportunities to collaborate with other brands because your website is easier to find if it is visible on the first page of Google

Tip #3 – Create a Newsletter

Email marketing may be a bit outdated method in some entrepreneurs’ books, but it is still worth considering. 

Collecting a solid list of emails will be difficult. First, get a website plugin that automates the email-collecting process. Then, move on to thinking about how you can get site visitors to subscribe.

Some brands entertain the idea of creating a regular newsletter. However, depending on your niche, it may be difficult to come up with enough interesting content for a newsletter. 

If so, why not offer some perks? For example, first-time email subscribers can receive 10% off their first purchase or get free shipping. 

Tip #4 – Organize Giveaways on Social Media

Social media platforms like Facebook provide an excellent opportunity to raise your standing and get more customers. 

Giveaways are one of the oldest methods to gain reach on social media sites. The process is straightforward. You create a post and announce that you are giving away something, and the entry fee is either liking or sharing the post.

Participants react to the giveaway and create a buzz about it by sharing it on their walls or groups they are in. This creates a snowball effect when more people join in to participate.

Tip #5 – Run a PPC Campaign

Pay-per-click marketing is similar to email marketing in the sense that the method is underutilized. It seems that more brands prefer to focus on social media or SEO. 

PPC can be a neat addition to your marketing plan. The goal is to create ads and show them to relevant audiences. And when someone clicks on the ad, they get redirected to a landing page that sells the product or service.

Just as the name suggests, you pay for every click. Thus, it is important to optimize the ad copy to attract the right demographics. And keep in mind that you can make campaign changes in real-time. For instance, there is no need to start over if you want to replace or remove a keyword.

Tip #6 – Collaborate With Influencers

Collaboration with influencers is one of the most effective marketing methods at the moment. A single shoutout or another form of a promotional post can net you more profit than you imagine.

Spend some time researching the available influencers in your industry. You may not have the funds to cooperate with A-tier celebrities, but that is not an issue.

You should be able to find micro-influencers who have the right audience and will not charge as much as someone with millions of followers. Also, when looking for an influencer, do not limit yourself to just social media sites like Instagram and Facebook. Check other channels, such as YouTube or Twitch TV.