Traditional Marketing vs Digital Marketing


If you own a business, your first priority is to find and keep customers. Marketing is designed to attract and educate prospects and turn them into leads for your salesforce. Whatever form marketing takes, its job is to pull customers to you. 

As far as the benefits of marketing go, it depends upon how you use it. For instance, you should have a sales team who is proactively reaching out for new customers, or you could have marketing on the front end, pulling and attracting customers to your sales team.

Marketing is divided into two segments, Traditional Marketing and Digital Marketing. Once you have a clear understanding of their differences, process and importance, you'll be able to kick-start your marketing strategies, target your audiences and improve your campaign to achieve your goals. 

Traditional Marketing vs Digital marketing

Traditional marketing is a marketing segment that deals with building awareness of your business’ products and services using methods such as telemarketing, television advertising, magazine advertising, radio and billboard signs to shout out to masses of folks. 

Let's take a look at some of the different types of traditional marketing as it evolved from the generic concept of outbound or traditional marketing.

Relationship Marketing

Relationship marketing is a form of marketing developed from traditional direct response marketing campaigns. These campaigns emphasize customer retention and satisfaction rather than a dominant focused solely on the sale or specific transaction. It recognizes the long-term value of customer relationships and extended communication beyond the intrusive advertising and sales promotional message.

Permission-based Marketing

Permission-based marketing is a marketing approach in which you obtain permission from the customer or user before you move forward of describing what you want to offer. This form of marketing requires that the prospective customer or user has given you explicit permission to send your promotional message. 

Reward-driven Marketing

People are now accustomed to constant rewards and respond better to ads that offer great deals. Reward-driven marketing is one of the most powerful marketing strategies to encourage people to take action, engage and purchase your products. There are so many different ways to make your prospect, client or customer stay loyal and talk more about your brand. Offering them a free trial, discounts, free learning programs and freebies are some of the most effective ways to accomplish that.

Traditional Marketing Advantages And Disadvantages

Advantages

Printed word and ads on a screen are viewed as more credible and trustworthy.
It's easy for people to remember.
Printing materials can be kept for reuse.
Can easily target local consumers.

Disadvantages

Difficult to track results.
It can be expensive for small business owners.
Low response rate.
Difficult to target international customers.

Digital marketing, on the other hand, is the art of getting customers for a business, product, service or brand through digital mediums and online channels such as organic search, paid search, social media, email, affiliates and public relations. 

There are various types or methods of digital marketing that are used to increase website traffic, improve search engine ranking and boost brand awareness. These digital marketing methods include;

Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the process of advertising products or services through paid listing or organic listing to drive traffic and boost online visibility from search results pages, also referred to as the SERPs. SEM is a broad term for a number of online techniques such as Search Engine Optimization or SEO, search retargeting, website submissions, paid search marketing and social media marketing.

Search Engine Optimization (SEO)

Search Engine Optimization or SEO is the art of optimizing a page or website to increase its traffic, search engine ranking and conversion rate. SEO tactics involved on page and off page optimization, keyword research, email outreach and competitor analysis. If you’re going to invest in SEO, I’d highly recommend outsourcing it through https://sure.work/ because there is a huge learning curve and you will have to wait for months to event find out whether you did the right things.

Social Media Marketing (SMM)

Social media marketing or SMM is used to promote a business or brand in social media platforms by feeding followers, fans or connections with content, images, links, videos and marketing messages. SMM strategies include creating profile, posting daily updates, paid advertising, interacting with the audience, running cross-channel campaigns and live streaming.

Pay-Per-Click (PPC)

Pay-Per-Click or PPC simply refers to paid advertisement where advertisers need to pay a fee when someone clicked their ads. These are sponsored ads that are listed at the top of search engine results. Many companies are utilizing these online marketing techniques to generate traffic quickly. This can be implemented by setting up an Adwords account, bidding on keywords and creating attractive copies.

Email Marketing

Email marketing or e-marketing is the process of delivering an advertising message through email service to keep prospects or customers in contact, send updates, generate brand awareness and measure performance. To get started, you have to establish your goals, build an email list and create your campaign on email marketing service providers like Mailchimp, AWeber, Constant Contact, etc.

Content Marketing

Content marketing is a method of distributing publication or online materials that are designed to capture mindshare, create brand interest and attract defined audience. The most effective content marketing tools and tactics include blogging, e-books, video, infographics, social networks, slideshare presentations, webinars and press release.

Digital Marketing Advantages And Disadvantages

Advantages

You can have access to reports that show measurable results.
You can personalize your marketing message to a targeted customer.
It's accessible to global audiences. 
It's more affordable.
It offers a huge ROI.
It's changeable.

Disadvantages

Lack of awareness to places that don't have access to internet.
Advertising strategies can be copied.
Competitors can easily track your links.
Too much competition.
Lack of trust and credibility.
Can be time-consuming.

Conclusion

In a nutshell, traditional and digital marketing are both an integral part of any startups and big brands' marketing campaign. When combined and overlayed, the two can further strengthen a relationship with customers or clients and create more conversions.

No comments

We love hearing from you! Thanks for leaving us some comment love! If you're a new follower, please leave your link, so we can follow you back!