Why Makeup Is Recession Proof


No matter the national and global economic state of commercial retail, one industry continues to persist. Makeup is something that is utilized by so many men and women around the world it never seems to falter to any sort of economic crisis or concerns that may be held by consumers.



Even when shoppers and citizens are spending less, they continue to buy makeup. There are some deeply rooted ties to cosmetics in society, and that means that even when things are looking down, shoppers still want to look good, and you can be a part of that.


Here’s why makeup is recession proof.


It Provides a Sense of Normalcy
By selling makeup through Shopify or another platform or website, you can capitalize on the global need for beauty products. Rather than seeing it as capitalizing, however, consider this – makeup is a source of joy for millions of people.


Despite recessions and economic turmoil, people everywhere use cosmetics as a routine of normalcy in their day. Just like eating or showering, applying makeup allows an individual to feel they have control over some aspect of their day and by extension, their lives. If something is going poorly in a city or state in the US, spending money on non-essentials may drop, but research shows consumers still find money in their budget for beauty products.


Makeup Makes People Feel Good
Beauty products are not as materialistic as some make them out to be. It is wrongly assumed that putting on makeup or using beauty products is a process that is for others. But as most individuals report, it something that is unique and personal to them.


Think about a day you spent in your pajamas and without getting ready or around. There is a part of you on days like that, even if it is a little part of you, that feels incomplete. The time we take on a daily basis for ourselves to use beauty products and makeup is a very personal time in which we get to spend attention and energy on ourselves.


On a daily basis, many things push and pull us different directions. Jobs, relationships, and money make us crazy sometimes, and self-care is important in those dire moments, as it is on a daily basis.


For a working parent, there may not be much time for self-care once the children are up and at the day, so the mornings where putting on makeup is the bit of alone time, they get becomes sacred, and ecommerce sites selling makeup can become a part of that.


It’s a Stable Product
If you are considering selling cosmetics, you are in luck. There seems to be a market for these products that is unbreakable. Especially for newcomers to ecommerce, selling a product line or set of cosmetics can be one of the safest options for you as you get started. So much of the fear when entering the ecommerce world as an entrepreneur is whether or not your shop will carry something in demand. For those who have hesitated entering the ecommerce world because of this very issue, cosmetics are a move to make today to begin capitalizing on the growing market.


Ecommerce is growing and will not stop anytime soon. Even when shoppers are spending less online, they are still buying makeup and cosmetic products. Because of this, recessions and economic issues nationally and internationally are likely to not affect your cosmetics ecommerce business.


Start today to begin selling great products to a market that is too invested in the idea self-care to quit, and that dedication to taking care of yourself is something to be proud of. Customers and shop owners all benefit from an industry that promotes well-being and mental wellness, even if it’s only for an hour of your day.

1 comment

  1. That is true. I don't wear a lot of it but I am not about to give it up either!

    ReplyDelete

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