Being your own boss in the beauty industry is intimidating at first
glance since it’s such a popular route these days. But with some
self-accountability and some help social media and a few organization tools,
the pay-off is well worth the work put in.
- Create Social Media for Your Business
In today’s world, especially with freelance businesses and
self-managed practices, social media is essential. While word of mouth may
still have the upper hand in spreading the good word about businesses, social
media has overtaken because it’s so easy and quick for people to share their
experience with your service or products through their own profiles.
As a professional in the beauty industry, the most important social
media platform is going to Instagram. The beauty world is about how you are
able to make your clients look, and as a photo sharing platform, Instagram
allows you (and them) to share what you create. People are on social media all
the time, and seeing your work as they go about their lives will not only
inspire them to come to you themselves but talk to their friends about you when
they are in need of a beauty service.
Having social media is important for not only you but your current and
future clients. Young generations now are very social media active and
motivated, so it’s essential that you have your pages up to scratch to attract
them.
- Keep Track of Your Income and Expenses
As someone who is in charge of their own business, it’s vital that you
keep track of every income and expense. This is important for record keeping,
taxes, and budget planning. It’s also recommended that you keep a business
checking account for your company, completely separate from your own personal
finances.
- Keep in Contact with Your Clients
In order to keep your clients’ loyalty, it’s important that you are
loyal to them as well. Keep in contact with them and keep a friendly
relationship after the hair or make-up appointment.
Get to know them while you are styling their hair or doing their
make-up so they can make a connection with you. Having their go-to beauty guru
as a friend will make them want to come to see you when they need anything as
well as recommend you to their own friends.
- Manage Your Business on the Go
Salon management apps are the tech advancement that every stylist has
been dreaming of. With Glossgenius.com and other salon
management software, you can have your own profile that will allow clients to
book appointments with you in a matter of seconds, at any time eliminating the
hassle if finding a time where both of you are able to discuss when you are
free. These programs provide features such as:
●
Business Calendar (with daily, weekly,
and monthly views)
●
Personal Availability Hours
●
Easy Repeat Booking
●
Booking over Facebook
●
Housecall Options
●
Client Knowledge Platform
○
Client Photos
○
Contact Number and E-mail
○
Client History
●
Push Notifications
●
Mobile App
●
Hassle-Free Payment Processing
These programs also usually provide assistance with marketing through
social media and website tracking, business and financial analytics, and brand
building for your business.
Final Thoughts
One of the perks of running your own business is that it allows you to
customize your schedule so you can take vacations when you want and work
whatever hours you please. Having your own clients will allow you to build
stronger relationships with them build a stronger client loyalty rate.
The idea or running your own business in an industry that has plenty
of job openings seems daunting, but it’s completely possible. Stand out from
the crowd and your salon will be a success!
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