Make a plan 

Before you get started on creating videos, you need a plan and a strategy. It is scientifically proven, that writing down your goals increases the likelihood of achieving them. Make sure you cover the following things:

• Niche: Pick a niche for your content. For example: If you’re a mom that loves doing crafts and DIY’s with her kids, make it your niche. Once you pick it, stick with it, to attract the right people and build a community. 

• Target audience: Once you’re set on a niche, figure out who your target audience is. Decide what your ideal subscriber looks like and what interests them. Tailor your videos to speak to the audience you wish to attract. 

• Goals: Last but not least, write down your goals. Be as specific as possible, so you know what you’re working towards. It will keep you motivated and give you a sense of direction. Whether it’s a certain number of subscribers, views on a video or traffic to your website, that results in sales. Write down exactly what it is you want. 

Analyze your competition

Analyzing the existing market is an important step, so don’t skip it. Figure out the most famous creators in your niche and their best videos. Ask yourself why they are popular and why specific videos went viral. Notice which editing style is favored, what effects are used and what video-length is doing well. 

Read the comments under trending videos, to see what viewers like about it and what they are criticizing. Use it to your advantage and don’t make the same mistakes. 

Create an appealing channel page 

When a user clicks on your profile, it needs to look inviting, clean and interesting. Match all the following key points, to fit the same scheme: 

• Channel name: Choose a name, that describes the content on your channel. You can use your name and combine it with important keywords, to make it unique. If you have a fitness channel, compare your name with keywords like “fitness”, “workout”, “fit with…”. Whatever you choose, it needs to be relevant to your niche. 

• Profile pic and banner: Your profile picture should show you, looking friendly and happy, or your logo. The banner can be anything, from a collage of your DIY’s, you in different workout positions, or a big headline and the name of your socials. Match the color schemes and editing style, so they go well together and look inviting. 

• Description: Add a channel description, that sums up what’s happening on your channel and give some information about yourself. Add your other social media accounts, website and contact information. Ask them to subscribe or join your community. 

Invest some money

All you need, to get started, is a phone with a camera and an editing tool. In the beginning, don’t worry about professional equipment. If you have some money to invest, use it to push your channel and get more reach.

• Social Media Daily in Berlin: Through this provider, you can purchase YouTube likes, comments and subscribers. It can be helpful to kickstart your channel and look more appealing to other users. 

• Featured Videos: If you have a good, high quality video, consider usingYouTubes paid “Featured Videos” option. It drives paid traffic to your new upload and overtime also generate organic traffic. 

Content Calendar 

Schedule and record your videos ahead of time. It doesn’t matter if you upload once a week or five times, be consistent and always upload at the same time. 

Comments

Start interacting with your community. Respond to every comment and start conversations. If a subscriber gives you a good idea or suggestion, use it in your next video. Include your subscribers in your videos by doing FAQs. 

YouTube Analytics

Use YouTube Analytics to optimize your marketing strategy and adjust your content. Do this on a regular basis. 

Conclusion

Becoming successful on YouTube might be harder than it used to be, but it’s definitely not impossible. Be consistent, and patient and have fun with your videos, the platform will reward you.