DIFF Eyewear is using an astute combination of influencer marketing and well-publicized charity to promote their brand. They speak to entirely new audiences by using celebrities, particularly reality TV stars, to inform potential customers about both the quality of their products and their commitment to a charitable mission. It's an approach that resonates with millennial buyers who tend to prioritize social responsibility when they make buying decisions.
Zach Gordan, one of the company’s founders, says the company found an unquestionably powerful bond between reality stars and potential customers flowing through social media platforms. DIFF capitalized on the possibilities here by partnering up with ex-Bachelor contestants, including JoJo Fletcher, Jade Roper Tolbert, and Tanner Tolbert. Gordan notes the greater sense of identification and connection that forms between consumers and reality TV stars as opposed to the mainstream celebrity relationship. After this first trial balloon worked well, DIFF started actively hunting for other celebrities with notable online influence. The result is spreading their brand across a surprisingly diverse range of different audiences.
However, DIFF is about more than increasing brand awareness and earning higher profits. DIFF's commitment to the charity goes much further than mere marketing tactics. The brand's charitable connotations are attractive to influencers as well as consumers. Gordan notes that partners are easier to attract because of the brand's sterling reputation for making a positive impact on the world.
So far in its existence, the company has made over 200,000 individual charitable donations, mostly in the form of free reading glasses or eye exams. DIFF expects to bring this number up over 300,000 within a year's time.
Another favorite in terms of sunglasses would be MessyWeekend sunglasses. They have such amazing styles, and we absolutely love that they also have a social responsibility program and work together with 4THEPLANET.
Another favorite in terms of sunglasses would be MessyWeekend sunglasses. They have such amazing styles, and we absolutely love that they also have a social responsibility program and work together with 4THEPLANET.
Types of Sunglasses
Diff has an extensive line of well-made sunglasses that are almost guaranteed to get compliments. They are easiest to break down by frame shape, which includes Aviator, Round, Square, and Cat Eye shaped frames. My personal preference is the aviator sunglasses. Diff has taken a fresh approach and offers some pretty unique combinations of frame and lens colors to create extremely fashionable glasses. And the best part: Diff doesn’t sell any sunglasses over $100.
Their current collaboration with Jesse James Decker created even more options that are to die for. Whether you like the traditional teardrop-shaped lenses or a more rounded and modern aviator frame, these are on par with any pair of designer sunglasses at a fraction of the price. The Decker collection is all reasonably priced at $85 so you can get a few pairs instead of 1 pair of Ray-Bans and look great while supporting a good cause.
For more information visit https://www.diffeyewear.com
I love that they donate to charity, but I typically stick to cheaper sunglasses because I lose them all the time and because I need prescription lenses.
ReplyDeleteThis sounds like a great company, I love that they donate! I usually buy cheap ones because I have three little ones, but I love all of the designer ones! Thanks for sharing.
ReplyDelete