5 Nonprofit Trends That Will Influence 2019


Nonprofit organizations now operate in a tumultuous landscape that’s constantly evolving to change the way organizations operate. The internet and other emerging technologies have spurred new business models that equally influence the operations of both nonprofit and for-profit organizations. Moreover, for NGOs, the emergence of new technologies has had a ripple effect on the core processes of these organizations. Technology has changed social structures, social interactions, and social values to the point where nonprofits are no longer the altruistic organizations that seek to change social policy without any vested interests. Today, NGOs are organizations that prioritize their own ideologies and respond to the interests of their donors, patrons, and members rather than those of the groups they represent.



Here are nonprofit trends that every non-profit manager should anticipate and incorporate in the management of NGOs in 2019 owing to the anticipated technological and social changes.


Social Networks as a Vital Resource


Over the last five years, social networks have shown the capacity of influencing social policy on a scale never seen before. The Arab Spring is the perfect example of how social networks such as Twitter and Facebook can be leveraged to bring about change by generating funds and grassroots support. It is a perfect ground for new data researches, and students could write an essay about social media for boosting observing of this. Indeed, new SMM studies would be ground-breaking in science.


For non-profit managers, social media, consequently, is an indispensable tool that can help institutions meet their mission, vision, and promises made to the special interest groups. Through social media, NGOs can deliver their promise to the groups they represent without having to deal with the cognitive dissonance normally caused by the competing interest of the primary donor’s competing interests.


The nonprofit industry is continuously engaged in a delicate dance of meeting the objectives of its primary donors and the needs of the groups it represents. The dance has, at times, made it impossible for non-profit entities to meet the needs of one group. The non-profit manager who wants to overcome this disparate situation should take advantage of social media networks. Having a social media strategy helps NGOs develop deeper connections with the public, therefore making it easier to raise awareness and the funds necessary to meet their objectives. Adopting social media as a key component of NGO operations is guaranteed to result in leaner and smaller campaigns capable of mobilizing resources quickly and cheaply.


Sourcing from the Community Instead of Governments


NGOs have to wake up to the fact that OECD countries are losing their position as economic powerhouses of the world. These countries have traditionally supported and funded international non-government consortiums. However, due to economic stagnation and the perceived relative loss of their global political influence, most OECD countries are opting to focus inwards in order to revive their status on the global stage.


That, in turn, threatens the traditional source of funds these groups have come to enjoy for the last few decades. For managers, finding a new source of funds is imperative for the continued sustainability of their core mission. To that end, the nonprofit industry is turning towards businesses for funds and resources they require to continue their operations. Collaborating with businesses in the establishment of sustainable solutions is one of the nonprofit industry trends that cannot be ignored today. In 2019, more and more will find themselves collaborating with international and local businesses to fulfill their role in society.


Adopting Geopolitical Changes


For an NGO to survive in the changing global scene, it is apt to recognize the changing geopolitical landscape. The rise of the global south and most pertinently China, as an economic and political global powerhouse is bound to change the operations of contemporary international NGOs in the coming years. China and other emerging powers in the south repress the activities of international NGOs in their own countries. With limits on funds available for international operations of American nonprofits, they must adopt new administrative structures to help them adapt in the ever-changing geopolitical arena.


Like mentioned earlier, NGOs need to utilize social media platforms for raising funds necessary for their operations. They must use to same channels to mobilize resources, using a bottom-up approach to establish smaller and learner local advocacy groups. In 2019 and beyond, NGOs operating in the global south will mainly be small social ventures that heavily rely on technology to advocate for their interest groups.


Hyper-transparency


Another trend that is bound to persist in 2019 and beyond in the nonprofit industry is hype-transparency. Transparency has predominantly been the role of NGOs, but with the rise of universal data access and reporting standards, these groups are losing that part of their operations to other organizations. For instance, WikiLeaks today commands the sphere of public awareness on matters affecting human rights and violations.


NGOs have to find a way to enhance and embrace hyper-transparency and improve their ability to report on their own activities and those of other organizations. To achieve hyper-transparency, the administration must take on the tools used by organizations such as the Global Reporting Initiative for NGOs. Adopting such tools will help organizations compete with businesses on transparency standards.


Collaboration with Other NGOs


NGO operations have traditionally pitted different non-government agencies against others. The relationship between two NGOs has largely been adversarial in nature when it came to raising funds, recruiting stakeholders, and advocating for social policy. However, as food shortage, the expanding global population, and unsustainable consumption takes center stage in 2019 and beyond, NGOs will have to come together to provide a systemic solution.




As the challenges facing the world converge, NGOs will have to merge their resources to combat these problems. Therefore, collaborating with other NGOs is bound to be one of those nonprofit trends that cannot be ignored from 2019.


Author Bio
Michael Turner works as a community worker, helping resolve housing problems in his community. He writes about his experiences, helping students develop their report-writing skills on https://twitter.com/edu_birdie so that they can become better community workers. While he’s not working, Bronson loves to take long hikes in the mountains.  

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